
GHD or Good Hair Day is the hair straightening phenomenon of the moment.
Founded in 2001 this British-owned company based in Yorkshire has become synonymous with hair straighteners. It was only seven years ago that a hairdresser friend of company founder Martin Penny demonstrated some styling irons he'd been sent by a South Korean inventor and suggested that Penny buy the rights. The first of their kind, ghd started the trend for straightened hair.
Until the advent of the GHD brand, hair straightening could only be achieved by time-consuming and expensive chemical straightening in a hair salon.
Thanks to celebrity endorsement and the undisputed quality of the product - ghd stylers have a cult-like following. Indeed so successful is the brand that their biggest problem is fakes. Some people are simply not prepared to pay for the best and would rather take a risk. This has led to the market being flooded with inferior fake GHDs. This problem is so great that even high-street retailers like UK based Superdrug have been caught out. Ebay is awash with fake GHD stylers.
To be safe only buy your GHD hair straighteners from authorised resellers such as Jasonshankey.co.uk.
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